Team Serenity E-Sports is a gaming community and E-sports team based in Squamish, BC. Their new website included a customizable gaming schedule, SEO searchability, and a responsive and very fun, flashy design that would cater to a game-specific audience.
Team Serenity E-Sports is a gaming community and E-sports team based in Squamish, BC. Their new website included a customizable gaming schedule, SEO searchability, and a responsive and very fun, flashy design that would cater to a game-specific audience.
For SEO purposes, I used optimal keywords to generate an online presence. I had researched the best keywords for the job, so the webpage has the best chance of getting to the first page of search results.
First, I created an eye-catching hero section based on their logo. Next, I formulated an introduction of their community and a grid with featured games.
Next, the gaming schedule was a high priority. I first used advanced custom fields to create a game schedule for all the games Serenity Esports featured. The game schedule had to be dynamic; I was able to make it adaptable through WordPress.
Next was the Serenity Esports team section, where all managers and team members were listed. A social media section was added, along with a call to action. They would give Serenity Esports maximum digital marketing exposure.
The client was ecstatic with the product and was given a one-of-a-kind website with functionality. Also, the webpage was SEO-enhanced and care was taken with accessibility and performance.
Team Serenity Esports’ ultimate goal was to obtain an online presence and create a gaming schedule online. They had an already established base of like-minded gamers, where they would play on Discord. The provided logo gave me a good starting point for design and colour.
First, I went with a dark purple design that would mesh well with the oranges, pinks and purples of their logo and found an eye-catching theme that would catch the eye of a true gamer. Then, I gave each main headline an emoji look so the text would pop.
© Developer Jamie 2022. All rights reserved.
© Developer Jamie 2022. All rights reserved.